Delicacies Jewelry had a strong product and a passionate customer base, but their Klaviyo account was underutilized. While their email campaigns saw decent engagement, their retention infrastructure lacked the strategic depth needed to drive long-term growth. Automation was either missing or ineffective, segmentation was too generic to support personalized marketing, and email templates were inconsistent and poorly optimized for mobile users. As a result, the brand was leaving significant revenue on the table.

Exeter Digital partnered with Delicacies Jewelry to overhaul their Klaviyo account from the ground up. We began with a full audit of their existing setup to uncover performance gaps and identify opportunities. From there, we rebuilt all core automations—such as Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Winback—ensuring each one reflected the brand’s tone and was strategically timed. We redefined customer segments based on engagement levels and buying behavior to allow for smarter targeting across all touchpoints. Finally, we redesigned their email templates with a consistent, mobile-first approach and implemented a refined sending strategy that improved both deliverability and ROI. This comprehensive rebuild positioned Delicacies Jewelry to get far more value from Klaviyo—and to turn every message into a meaningful customer touchpoint.