ABOUT US

We are focused on growth and simplified processes that are sustainable

We are focused on growth and simplified processes that are sustainable

We have the experience, knowledge and successful track record to elevate your brand.

Our Founder

Owned and operated by Matt Hickey, Matt is a seasoned digital marketer with a rich background in data-driven retention strategies.

As one of Klaviyo’s first account managers in 2017, Matt’s expertise in retention and lifecycle marketing, he established a remarkable track record, driving revenue for hundreds of DTC brands. After 5 years of being part of the meteoric rise of Klaviyo. Matt took his knowledge to head up retention efforts at Made by Nacho and Nulastin.

He spearheaded a comprehensive overhaul of each brand’s CRM, email, SMS, subscription and websites UX which lead to significantly boosting conversion rates.

Beyond digital marketing, Matt is a fitness advocate and volunteers his time to coaching. Currently residing in Massachusetts, Matt is not just a marketing maven but also a family man, who shares his home with his wife and two kids.

CLIENT TESTIMONIALS

What They Say About Us

Working with Matt was amazing! He is so passionate and knowledgeable. If you are looking for someone that gets into the weeds and understands things on a deeper level there’s no one better. I’ve not worked with someone that understands email, sms, and owned channels more than Matt does, he’s a true expert. Not to mention he’s a great person that is so fun to work with.
Nick Salisbury, Director of Ecommerce
I learned so much from Matt! This term gets tossed around a lot, but I consider him an email marketing guru. At Made by Nacho, we worked on overhauling the entire email and SMS strategy from soup to nuts (bone broth to freeze-dried treats?), resulting in significant wins for the brand.
As a creative, I appreciate Matt’s partnership in bringing wacky ideas to life.

He’s also incredibly adept at weaving product, audience, and best practices together in a way that feels true to the brand. I’d work with him again in a second!

Rebecca Ulanoff, Director Copy & Editorial
What truly sets Matt apart is his exceptional intellect and ability to apply his knowledge practically. His insights and strategies were not only innovative but also perfectly aligned with our business objectives, resulting in measurable improvements and enhanced customer engagement.

Working with Matt was an incredible experience. His expertise, coupled with his proactive approach, made every interaction both educational and inspiring. He is undoubtedly one of the smartest people I have had the fortune to collaborate with, and his performance consistently exceeded my expectations.

Justin Seedman, VP of Operations