Scaling Smarter: How Brain Wave Built a Data-Driven Email Engine for Growth

Scaling Smarter: How Brain Wave Built a Data-Driven Email Engine for Growth

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Brain Wave USA, Email Engine

“I can’t say enough about Matt and Exeter. I was a wayward entrepreneur struggling to scrape together a cohesive email strategy. I knew it was important, and luckily, I eventually happened upon Matt. Right off the bat I could tell he was a guy who can get stuff done. Combine that with a deep, deep knowledge of his subject and that’s a recipe for success. We covered all the bases, and more. At the end of the day, I’m watching revenue come in from this system that Matt got into place for us and that feels great.”

-Chris Joseph, Founder, Brain Wave USA

Project Tasks
  • Challenge

    When Brain Wave first approached Exeter Digital, their email marketing was underperforming. Despite a strong product and loyal customer base, Brain Wave struggled with: Low-performing emails that failed to drive consistent engagement or conversions

    No automated email flows, meaning customers weren’t being nurtured post-purchase or re-engaged after browsing or abandoning carts

    A lack of high-value segmentation, resulting in broad, untargeted sends with poor ROI

    No regular email marketing strategy, leading to sporadic campaigns and missed opportunities to build relationships and drive revenue

    With so much potential left untapped, Brain Wave needed a structured, data-driven approach to turn their email program into an email-engine that could scale with their growth.

  • Solution

    Exeter Digital built Brain Wave’s retention engine from the ground up, delivering a high-converting email ecosystem designed to educate, engage, and convert: Automations: We launched a full suite of essential flows including Welcome Series, Abandoned Cart, Post-Purchase, and Winback. These flows now run 24/7, turning first-time visitors into loyal customers.

    Templates: Designed custom, mobile-optimized email templates that reflect Brain Wave’s visual identity and prioritize user experience and click-through.

    Pop-ups: Introduced branded, high-converting pop-ups with strategic timing and incentives to grow the list and drive first purchases.

    Segmentation: Built robust audience segments based on behavior, purchase history, and engagement to ensure every email goes to the right person at the right time.

    Strategy: Developed and implemented a monthly content calendar aligned with product launches, seasonal trends, and engagement insights, ensuring consistency and relevance.

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Project Details

With so much potential left untapped, Brain Wave needed a structured, data-driven approach to turn their email program into an email-engine that could scale with their growth.

Client

Brain Wave USA

brainwaveusa.com

Brain Wave USA is a wellness company specializing in premium mushroom-based supplements, including gummies and tinctures, crafted from organic mushrooms grown on a single regenerative farm in the United States. Their products are designed to support cognitive function, immunity, and stress relief, utilizing both mycelium and fruiting bodies cultivated on a proprietary superfood substrate.